Website Content Checklist for a Legal Practice (Free Download)

Table of Contents

Introduction

Most law firms know they need a website—but few realize how much potential gets lost in poor content. Whether you’re a solo lawyer or managing a growing practice, unclear or missing information can cause visitors to bounce, reduce trust, and hurt SEO.

That’s why we’ve created this Website Content Checklist for a Legal Practice. This downloadable resource will help you ensure your law firm’s website includes all the must-have elements to inform, engage, and convert clients. Plus, we offer pro tips on how to write or revise the content for maximum clarity and compliance.

Who Should Use This Template + When to Use It

This website content checklist for a legal practice is designed for:

Solo lawyers and boutique law firms
Marketing managers at mid-sized legal practices
Web designers building sites for legal professionals
Legal consultants and freelance lawyers with personal brands

Use it when:

Launching a new website
Auditing or redesigning your current site
Preparing for an SEO or content marketing strategy
Rebranding or narrowing your legal niche

What’s Inside the Template

Our Website Content Checklist includes the following essential categories:

1. Homepage Essentials

Clear practice summary (who you are + what you do)
Location(s) and licensing details
Primary call to action (e.g., “Book a Consultation”)

2. About Page

Lawyer bios with credentials
Mission and values
Awards or media features

3. Practice Areas Pages

Each area of law gets a dedicated subpage
Common client questions addressed
Links to related blogs or FAQs

4. Legal Services and Pricing Info

Transparent descriptions of services
Fee structures or disclaimers
CTA for custom quotes or consultations

5. Contact Page

Contact form and/or email
Phone number
Google Maps integration
Office hours and accessibility info

6. Trust Builders

Testimonials or client reviews
Bar memberships and certifications
Privacy policy and terms of use

7. Blog / Insights Section

Fresh content updated at least monthly
Written in plain English
Covers recent cases, tips, or legal news

8. Compliance & SEO

Privacy and cookie notices
Accessibility disclaimers (e.g., WCAG guidelines)
Schema markup for legal services

Download the Template + Usage Notes

Click below to download the Website Content Checklist for a Legal Practice (Word format):

[Download Checklist – DOCX]

How to use it:

Walk through your current website and mark items as present, missing, or needing revision
Use the notes column to draft action items for your team
Refer to it quarterly as you update or expand your website

Legal Disclaimer: This checklist is for general guidance and does not constitute legal advice. Consult a qualified marketing or legal professional for tailored support.

How to Customize It + Optional Add-ons

You can adapt this checklist based on:

Jurisdiction Requirements: Add disclaimers relevant to your location (e.g., “Attorney Advertising” notices in NY).
Practice Size: Solo practitioners may not need multiple bio pages; firms with partners will.
Language Options: Consider a bilingual site if you serve multilingual clients.
Additional Pages: Add checklists for:
- Careers Page
- Client Portal or Document Upload Area
- Newsletter Signup Page

When to get help:

You’re unsure how to comply with advertising or content regulations
You want to launch SEO or content marketing campaigns
You need UX or design input to restructure your site

Closing Thoughts + Call-to-Action

Your website is often the first impression of your legal practice. With the right content in place, you can turn passive visitors into active clients.

Use this Website Content Checklist for a Legal Practice to stay professional, informative, and conversion-friendly.

Need help auditing or rewriting your website content? Reach out to our legal content team, or check out our full library of downloadable legal practice templates.