We’re Exhibiting: How Vfoodfair Is Digitizing B2B Trade at RiseUp Summit 2025

A bold step toward transforming the food and beverage value chain

“We’re thrilled to announce that Vfoodfair will be exhibiting at RiseUp Summit 2025.”
With this opening line, Moamen Abouyoussef, a Tech and SaaS Business Development Consultant, signaled more than just a company update—it was a call to action for anyone involved in the future of B2B food trade.

The Bigger Picture: Why This Announcement Matters

Hosted at the iconic Grand Egyptian Museum from May 8–10, RiseUp Summit 2025 is a cornerstone event for Egypt’s tech and startup ecosystem. For Vfoodfair, it’s not just a chance to exhibit—it’s a strategic move to reshape how buyers and sellers in the F&B space connect.

As Moamen explains, Vfoodfair is “building the future of B2B trading” with a digital platform that simplifies the sourcing and procurement of food goods across the supply chain.

From Booth to Marketplace: Key Takeaways

• Strategic Location: The RiseUp Summit gives Vfoodfair direct exposure to potential collaborators, partners, and investors from across the MENA region.

• Digitizing Food Trade: Vfoodfair aims to make transactions more efficient and traceable across suppliers, distributors, and buyers.

• Clear Mission: Their message is clear—“Explore how we’re making sourcing smarter and more efficient.” This isn’t just about exhibition—it’s about inviting partnerships.

Community Buzz and Support

Comments poured in with enthusiasm.
“Interesting, see you these tommorow Isa,” said Shady Salah.
“Congrats! All the best,” added Mohamed Helmy, showing support for Egypt’s growing digital trade ecosystem.

Why This Matters from a Legal/Business Lens

For legal professionals in B2B commerce and digital platforms, Vfoodfair’s presence at RiseUp signals important shifts:

• Platform Agreements & Terms: As these platforms scale, standardized commercial contracts and partnership terms must keep up.

• Trade Compliance: Cross-border digital procurement raises questions around licensing, food safety regulation, and electronic contract enforceability.

• Data Governance: With digital sourcing comes the responsibility of securing supplier and buyer data—a key area of concern in food tech.

Food for Thought

With a clear brand message and a prominent booth at one of the region’s top tech events, Vfoodfair isn’t just participating—they’re positioning.
If your company trades in B2B products—or supports them legally—how prepared are you for the future of digital sourcing?

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