Trademark License Agreement Template

Introduction

Many entrepreneurs and brand owners overlook the need for a solid legal foundation when licensing their trademarks. But without a clear trademark license agreement, disputes over brand usage, royalties, or territory can quickly derail a business partnership.

If you’re looking to protect your brand and avoid legal headaches, you’re in the right place. In this article, you’ll get a free trademark license agreement template, plus practical tips on how to use and customize it.

Who Should Use This Template + When to Use It

This trademark license agreement template is perfect for:

• Brand owners who want to let others use their trademark under strict terms
• Franchise operators and licensees using a brand in new regions
• Marketing consultants or business developers setting up brand-based partnerships

Common scenarios include:

• Expanding your brand into a new territory
• Allowing a manufacturer to use your mark on specific products
• Licensing your logo for co-branded merchandise

What’s Inside the Template

The trademark license agreement includes the following essential sections:

1. Parties

Identifies the licensor (owner of the trademark) and licensee (the person or company getting the rights to use it).

2. Grant of License

Defines what rights are being given. This includes:

• Which trademarks are included
• Whether it’s exclusive or non-exclusive
• What goods/services are covered
• Which territories are allowed

3. Term and Termination

Specifies how long the license lasts and under what conditions it may be renewed or terminated early.

4. Quality Control

Ensures the licensee uses the trademark in a way that meets the brand standards. The licensor may:

• Request samples
• Approve marketing materials
• Perform audits

5. Royalties and Payment Terms

Outlines any fees, royalties, or payment schedules owed by the licensee.

6. Trademark Ownership

Reinforces that the licensor remains the sole owner of the trademark and that no rights are transferred.

7. Infringement and Enforcement

States how to handle trademark misuse or infringement by third parties.

8. Indemnity and Liability

Clarifies each party’s responsibilities if legal issues arise due to use of the trademark.

9. Governing Law

Identifies which country or state’s law will apply in case of disputes.

How to Use

1. Read through each clause and fill in the blanks.
2. Customize key areas such as fees, term, brand usage rules, and territory.
3. Share it with the other party for review.
4. Consult a legal advisor before signing.

Legal Disclaimer: This template is for general informational purposes only and does not constitute legal advice. Always consult a licensed attorney before relying on or using any legal document in a real transaction.

How to Customize It + Optional Add-ons

Here are a few optional clauses you might consider adding:

• Marketing Restrictions: Define what kinds of promotions or sales tactics are allowed.
• Dispute Resolution: Choose mediation or arbitration to avoid court.
• Non-Compete Clause: Prevent the licensee from competing with your core business.
• IP Clause Bundle: Add copyrights, domain names, or trade dress rights.

When to get legal help:

• If you’re licensing your trademark internationally
• If you’re dealing with multiple brands or licensees
• If the license is tied to a bigger agreement (like a franchise or supply chain deal)

Closing Thoughts + Call-to-Action

A trademark license agreement is more than just paperwork—it’s your legal guardrail for protecting your brand. With this template, you now have a strong starting point to draft an enforceable, clear agreement that prevents disputes and clarifies expectations.

Need help customizing it? Reach out for a contract review. Want more resources? and How to Register a Trademark Internationally.” Contact us