Executive Snapshot

The problem: A mid-sized consumer brand discovered its trademark was being used by an unauthorized seller on a high-traffic e-commerce platform, causing brand confusion and lost revenue.

The strategy: Through a combination of takedown notices, trademark enforcement protocols, and direct negotiation with the platform, we established IP rights and took action to protect the trademark against online infringement, effectively removing the infringing content.

The outcome: The infringer’s listings were permanently removed within 10 days, and the client’s brand reputation and visibility were fully restored without litigation.

Background / The Situation

A regional lifestyle brand based in the MENA region had recently invested in rebranding and expanding its online presence. With a registered trademark across multiple classes and markets, the company launched a line of wellness products on major platforms, including Amazon and Noon.

Within months, the company noticed something strange: another seller was listing products under their brand name — but these products were low quality, not authorized, and in some cases, completely unrelated.

This wasn’t just a nuisance. It posed a serious legal and reputational threat.

The company reached out for urgent legal help. Their objective was clear: enforce their trademark rights, remove the unauthorized listings, and protect their trademark against online infringement.

The Problem

Unauthorized use of a registered trademark online is more than a branding issue — it’s a legal risk.

In this case, the infringer had not only used the same product name but also replicated design elements and packaging similarities that created confusion among consumers.

The key challenges were:

• Jurisdictional complexity: The infringing seller was outside the client’s home country.

• Platform enforcement: The infringing listings were hosted on a marketplace with strict evidence requirements.

• Urgency: Customers were already complaining, and social media mentions tied the fake listings to the real brand, making it essential to take swift action to protect the trademark against online infringement.

If left unchecked, this could have led to:

• Lost sales and market trust

• A weakened legal position for future IP claims

• Difficulty differentiating authentic vs. fake products

The client needed fast, enforceable action — without the cost and delay of full litigation. This required taking steps to enforce the trademark against online infringement.

The Strategy or Solution

1. Verifying Trademark Scope and Legal Grounds

The first step in enforcing a trademark against online infringement is to ensure solid IP registration coverage.

• We confirmed the client’s trademarks were properly registered with WIPO and local IP authorities.

• The product class matched the infringing items.

• We conducted a side-by-side review of the infringing product, noting identical or confusingly similar use of:

  • Brand name

  • Font and packaging design

  • Product listing titles and descriptions

This laid the groundwork for a strong takedown request.

2. Platform-Based Takedown Notices

Most major e-commerce platforms have built-in IP protection procedures. We drafted and submitted detailed takedown notices that included:

• Trademark registration certificates

• Comparison images and design elements

• Screenshots of the infringing listings

• A clear legal statement of unauthorized use and consumer confusion

We submitted these to both Amazon and Noon through their Brand Registry and IP Infringement Portals, citing violation of their internal policies and applicable IP law. This was a proactive move in protecting the trademark against online infringement.

3. Direct Contact With Platform Legal Teams

Sometimes, automated forms aren’t enough. We took it a step further:

• Contacted the IP enforcement departments via legal email channels

• Escalated the matter by invoking UAE and US consumer protection and IP laws

• Offered verification from the client’s official business email and trademark certificates

This proactive communication helped accelerate review and added credibility to the takedown, further protecting the trademark against online infringement.

4. Contingency Planning for Litigation

In parallel, we prepared a cease-and-desist letter and a draft claim filing in case the platform rejected our request.

• This letter was addressed to the infringing seller and drafted to meet UAE jurisdiction requirements.

• It warned of civil action and damages for unauthorized use, unfair competition, and misrepresentation.

Fortunately, we didn’t need to send it — the takedown strategy worked, protecting the trademark against online infringement.

The Outcome

Within 10 business days, both Amazon and Noon removed the infringing listings entirely.

The client regained full control of their trademark visibility online. They also received: the client received full control of their trademark visibility online, successfully protecting their trademark against online infringement. They also received:

• A confirmation of IP enforcement records (helpful for future takedowns)

• Platform priority for future infringement reports

• Zero legal fees spent on litigation

Most importantly, customers stopped receiving misleading or defective products under the client’s brand name. Trademark enforcement against online infringement had been successfully carried out.

Brand credibility was restored — and future IP threats became easier to handle with systems already in place.

Key Takeaways

3 Lessons From This Case

1. Trademark registration is not enough — active enforcement matters. A registered mark is only useful if you act quickly when it’s infringed.

2. Platform processes can work — if your legal submission is airtight. Weak, vague notices rarely succeed. Strong evidence wins.

3. Cease-and-desist letters remain a critical backstop. Even when not sent, having one ready strengthens your leverage.

Best Practices to Learn

• Keep digital files of your trademark registrations, logo proofs, and product photos.

• Monitor e-commerce platforms regularly for unauthorized sellers.

• Act fast — brand dilution happens quickly online.

• Document every communication — this strengthens your position if you escalate.

Call-to-Action

If you’ve spotted someone using your brand name or logo online, don’t wait.

Enforcing a trademark against online infringement requires speed, clarity, and legal grounding. At Helmy Legal Services, we help brands protect what they’ve built — from takedown notices to full litigation support.

📌 Book a consultation today and let’s secure your IP together.

You can also download our free guide:
✅ “How to Report Trademark Infringement on Amazon, Noon & Shopify”