What is a referral program in client acquisition? This guide explains how referral systems help you win clients, reduce risk, and build business trust.
Category: Business Development
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7 Signs You Should Switch From Hourly to Subscription Pricing
Tired of tracking hours and hitting income ceilings? Here are 7 signs you should switch from hourly to subscription pricing.
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What Is a Contingency Plan in Business? Definition and Examples
A contingency plan in business outlines how a company will respond to disruptions. Learn what it includes, why it matters, and see real examples.
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How to Qualify Leads Before Wasting Time on Sales Calls
Too many bad-fit sales calls? Learn how to qualify leads before you waste time. 5 simple steps and a free checklist included.
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Refund Policy Template for Digital Products (Free Download)
Refund Policy Template for Digital Products (Free Download) If you sell eBooks, online courses, or software, you’ve likely been asked: “Can I get a refund?” But unlike physical goods, digital products come with unique refund challenges. Once downloaded, they can’t be “returned”—so you need a clear refund policy template for digital products to protect your...
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What Is a Lead Magnet? Definition and Examples
What Is a Lead Magnet? Lead Magnet Definition and ExamplesExplained: How Smart Businesses Attract the Right Clients Quick Answer A lead magnet is a free resource or offer—like an ebook, checklist, or webinar—used by businesses to attract potential customers and collect their contact details. It’s called a “magnet” because it draws in leads (prospects), usually...
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How a Small Consultancy Replaced Hourly Billing With Subscription Packages
A case study on how a small consultancy replaced hourly billing with subscription packages to improve profitability and retention.
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What Is a Discovery Call? Definition and Examples
A discovery call is a strategic conversation with a potential client to determine fit, scope, and next steps. Here's how it works, with examples.
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10 Business Models Service Providers Can Use to Scale
Discover 10 proven business models service providers can use to scale and grow their business efficiently, without working more hours.
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What Is Strategic Planning for Small Businesses?
Learn how to build a strategic plan for your small business. This FAQ answers common questions about planning, execution, and growth.