How to Turn a Common Client Problem Into a Blog Series

Introduction

Ever answer the same client question for the third time this week? That’s your content opportunity knocking.

Many consultants and service providers miss a powerful strategy: turn a common client problem into a blog series. Instead of answering individually by email or call, you can scale your expertise, attract new clients, and build SEO visibility with structured blog content.

In this guide, you’ll learn how to turn a common client problem into a blog series that educates, sells, and positions you as the go-to expert.

Who This Is For / When to Use It

Use this guide if you:

• Are a consultant, coach, or service provider who answers the same client questions repeatedly
• Want to improve your content marketing without reinventing the wheel
• Need a smarter way to turn a common client problem into a blog series that speaks to actual client needs

Step 1: Identify a Recurring Client Problem

Why It Matters: If clients keep asking about the same thing—pricing, process, legal terms, or strategy—it’s a sign of a knowledge gap you can fill.

To turn a common client problem into a blog series, start by identifying the most frequently asked question or point of confusion.

How to Do It:

• Review recent emails, call notes, or support tickets
• Pay attention to common client hesitations before signing
• Ask your team: “What question do we hear every week?”

What to Avoid: Don’t pick vague or one-off questions. Focus on problems with depth—the kind you can break into multiple posts to turn a common client problem into a blog series that has staying power.

Step 2: Break the Problem Into 3–5 Subtopics

Why It Matters: To successfully turn a common client problem into a blog series, structure is everything. Splitting the issue into parts gives you multiple posts, each with its own SEO potential.

How to Do It:

• Use the main issue as your working title (e.g., “Client Onboarding Mistakes“)
• Brainstorm angles: causes, mistakes, checklists, step-by-steps
• Aim for 3 to 5 posts in the series

Example:
Problem: “Clients don’t understand how we price our services”
Blog series:

1. Why Transparent Pricing Builds Trust
2. Common Misunderstandings About Consulting Fees
3. How to Set Expectations Early With Pricing

You’ve now started to turn a common client problem into a blog series that solves real issues and builds credibility.

Step 3: Create a Simple Series Outline

To really turn a common client problem into a blog series that’s manageable, you need a clear outline.

How to Do It:

• Title each blog post in the series
• Write 3 bullet points for what each post will cover
• Use Google Docs or Notion to organize it

Pro Tip: Include a shared intro/CTA for consistency. This saves time and reinforces the theme as you turn a common client problem into a blog series.

Step 4: Write One Post Per Week (or Batch Them)

Consistency is key when you turn a common client problem into a blog series that works for SEO and lead gen.

How to Do It:

• Block 2–3 hours per post
• Start with the easiest one first
• Use content templates (e.g., How-To, Listicle, FAQ)

Mistake to Avoid: Don’t aim for perfect. Aim for useful. The goal is to turn a common client problem into a blog series that’s authentic and helpful—not a writing masterpiece.

Step 5: Cross-Link and Promote the Series

This is where you make your work go further. If you turn a common client problem into a blog series, but don’t promote or connect the dots, you miss the full value.

How to Do It:

• Add internal links between posts
• Create a “Start Here” landing post or index
• Share each post on LinkedIn and via email

Optional: Combine the series into a downloadable PDF and offer it as a lead magnet. It’s a smart way to turn a common client problem into a blog series and an email list builder.

Mini Case Study

A solo legal consultant noticed clients repeatedly asking, “How do I protect my idea before pitching it?” She used this to turn a common client problem into a blog series. Her 4-part series covered NDAs, IP basics, pitch disclaimers, and legal pitfalls. It became her top content of the year, attracting 3 new retainer clients from search traffic alone.

Summary Checklist: How to Turn a Common Client Problem Into a Blog Series

• Identify a real, repeating client problem
• Break it into 3–5 blog-friendly subtopics
• Outline and organize each post
• Write and publish consistently
• Cross-link posts and promote strategically

Closing Thoughts + CTA

If you’re constantly answering the same question, don’t just respond—repurpose. With the right strategy, you can turn a common client problem into a blog series that delivers value over and over again.

Want help structuring your series or writing the first post? Book a strategy session or grab our free guide on how to turn a common client problem into a blog series from scratch.